Ever wondered why some of us do what we do?
Simon Sinek in his book and Ted Talk “Start With Why” asks us to imagine what it would be like if we could all learn to think, act and communicate like those who inspire? Imagine that! Thinking, acting and communicating like leaders! For someone like me – in fact anyone working in the world of communication and getting people to say what they mean and mean what they say with heartfelt clarity – this idea is super important!
Why did Simon write his book? He mentions that he hopes to inspire others to do the things that inspire them so that together we may build the companies, the economy and a world in which trust and loyalty are the norm and not the exception.
Why am I writing my book? I’ll get back to that! First this. Long before discovering Simon and his brilliant “Start With Why”, I had stumbled over my own – but – had silenced it with enough internal noise on not being good enough, qualified enough, researched enough, name-it-whatever-you-want-enough. I put my idea, and the why I thought it urgent then to write a book, on the back burner. But then my why started burning my butt. Badly. In that time I read Simon’s “why”, got the inspiration and a no-but kick-butt call to action – just like he sets out to do. Mission accomplished.
Why risk making a fool of myself?
Why risk exposing myself?
Why risk making myself more unpopular than popular by making others feel uncomfortable in their comfortable realities and truths?